STT
Branding, Editorial
She Talk thoughts (also known as STT) connects like-minded women who want to talk about their experiences.
What we did_
Brand Strategy, Messaging, Naming, Visual Concept & Identity Design, Logo Concept, Packaging Design, Imagery and Brand Guidelines
We designed a brand identity for a startup platform that provides females with access to different women experiences and thoughts.
The monogram features three dots inspired by the process of gathering your thoughts as well as the brand three core values
This dynamic spirit of enterprise is reflected in the identity, which centers on a monogram that is sharp, clean and stylish.
Outside the logo, the dots can be used to create simple abstract graphics, patterns and symbols that allude to the power of networks and community. The dots also function as part of the brand architecture, utilized as organizing elements (like bullets in a to-do list) and as a connector to co-brands and partnerships.
The identity has a flexibility that functions across an array of applications. The clean geometry of the logo is echoed in the modular design of the website, which combines vibrant blocks of color and images.
As part of the new look, the designers developed new guidelines for STT’s photography style, moving away from stock images to more authentic photos that are warm, candid and joyful, and when possible, feature the IFW community of project founders who have participated in and benefitted from the platform.
