Scalein
Rebranding, Brand Strategy, Verbal Identity Development
Rebranding for a tech-enabled sales enablement and empowerment company
What we did_
Brand Strategy Development, Rebranding, Verbal Identity Development, Brand Positioning, Customer-Centric Messaging, Market Analysis and Category Research, Brand Perception Enhancement
Challenge
In a rapidly evolving African market, Scalein faced the challenge of standing out in the sales enablement sector. The goal was not only to redefine the brand but also to resonate deeply with ambitious businesses and sales professionals across Africa.
Approach
Rebranding: Our approach started with the development of a new wordmark, drawing inspiration from growth symbols and arrows, indicative of progress and collaboration. This rebranding was intended to visually and conceptually align with Scalein’s mission of driving growth and success.
Brand Strategy
Vision: We crafted a vision that projects Scalein as a catalyst in creating a thriving ecosystem for businesses and talents in Africa, focusing on sustainable growth and prosperity.
Mission: Our strategic direction was encapsulated in a mission statement – driving growth and success through innovative sales solutions and empowering resources.
Verbal Identity:
Core Messaging: “Unlocking the potential within Africa, together.” This phrase not only defines Scalein’s purpose but also its commitment to collective success.
Brand Promise: “Fueling Success, Igniting Possibilities,” a promise that communicates the brand’s commitment to not just meeting but exceeding the aspirations of its clients.
Solution
Visual and Verbal Harmony: The new wordmark and visual elements were seamlessly integrated with the verbal identity to create a cohesive brand image.
Consumer Engagement: By defining the target audience as “The Sales Catalysts,” we created a narrative that not only identified but also empowered Scalein’s primary consumer base.
Strategic Positioning: Scalein was positioned as the go-to platform for sales enablement in Africa, focusing on its unique integrated approach combining technology, expert strategies, and comprehensive support.
Results
- Enhanced brand recognition and consistency across all platforms.
- Increased engagement from the target audience, resonating strongly with the aspirations and needs of African businesses and sales professionals.
- Established Scalein as a thought leader and key resource in the African sales enablement sector.
Conclusion
The rebranding, brand strategy, and verbal identity development for Scalein have set a new benchmark in the sales enablement industry. By aligning its visual identity with a robust strategic framework and compelling verbal identity, Scalein is poised to drive growth, success, and empowerment across Africa.
