Hairieta
Brand Strategy, Naming, Branding
The Hairieta brand is an aspirational brand for different women in Nigeria, providing opportunities for their progress and benefits. Offering motivational support and displaying the confidence it has in them.
What we did_
Brand Strategy & Narrative, Messaging, Naming, Visual Concept & direction, Logo Concept & Design, Packaging Design, Imagery and Brand Guidelines
The original concept and nature of this project was enough to get our creative juice flowing.
Inspired by women empowerment, we opted for a mix of dark & bright colours of hair.
The outcome was a very positive and welcoming Brand image.
Brand Personality
Our brand personality is a natural expression of our values. Everything we say or do reflects the different facets of our personality.
The “EtaWoman” is the brand target audience. Therefore the brand will be very well considered through the eyes and mind of the “EtaWoman” and so we can seek ways to bring the brand into their everyday life.
Vision
To become a luxurious brand that consistently delivers quality in all our products and a community that makes woman feel Comfortable, Bold And Empowered.
Mission
Create opportunities to women, making them comfortable and feeling beautiful in their own body by inspiring them to be Authentic, Bold and Honest.
Core Value Proposition
We provide quality hair at reasonable prices to empower women with greater opportunities.
Purpose
To enrich women lives through inspired and empowered community.
